GrassRoots Turf

Simply "The Best Service Company Ever!"

By Ellen Samsell Salas

Putting Customers and Employees First
Josh Wise, founder and owner of GrassRoots Turf, says, Its easy to live up to our companys motto, The Best Service Company Ever! The key is to care care about your customers and care about your employees. We consistently receive five-star ratings from our customers because our relationship with them is all about giving the best service.

When homeowners choose GrassRoots, they are receiving a full-service turf management program that is all inclusive.

Our customers are spared the pain and frustration of unexpected extra costs, Wise assures. 

A family owned and operated business, GrassRoots includes Wises mother, father, brother, and cousin. GrassRoots employees are highly valued, and they are trusted to value customers in the same manner. In an industry known for seasonal layoffs, GrassRoots keeps technicians year-round and provides them with a two-week paid leave at Christmas. Each employee also receives his/her birthday off.

Technicians service the same lawns, get to know their customers, and are always on the lookout for ways to make their clients day better, whether it be assisting with unloading groceries or bringing up the trash cans.

Were more than just a lawn care company; our sole focus is the happiness of our customers as well as our employees, Wise says. We dont work Saturdays. Our customers want to enjoy their yards on the weekend, and our employees want to spend their weekends with their families.

Growing, but Keeping Service the No. 1 Priority
The GrassRoots commitment to top-notch service was cultivated from Wises extensive experience in the industry. Launching his own lawn care business at 14, he taught himself the business from the roots up. In 2002, Wise opened GrassRoots. Prompted by the companys growth, GrassRoots began offering franchise opportunities in 2019.

GrassRoots currently has five locations in the works, including one in Charlotte, North Carolina. While the companys territory expands, delivering the best service remains top priority. To guarantee consistency, Wise assists in the hiring and training of all franchise technicians.

We will be hands-on with our franchises, says Wise, You must have the right people to ensure that customer service stays top notch.

Leading the Way in Lawn Service
Always aware of industry trends, Wise performs in-depth research before making any operational changes. New this year, the company is leading the industry offering state-of-the-art service by outfitting all GrassRoots technicians with body cameras to record each application.

Im a firm believer in staying ahead of industry trends, Wise insists.

Having a video record of how applications were performed will ensure that all areas of each yard are covered.

We want our customers to have peace of mind that our technicians have done a thorough job, Wise says.

Giving Back to the Community
While Wise is a member of the Cherokee County Chamber of Commerce, GrassRoots also gives back to the community by donating to 48 schools in Cherokee, Cobb, and Paulding Counties. Working with PTAs, the company donates 5% of all revenue earned from clients who say they learned of GrassRoots through the publicity campaign at their childs school.

Its really simple, Wise assures. Before we make any changes or decisions, we ask What will benefit our customer, and what will benefit our employees? We
want only a win-win situation. We aim for mutually beneficial policies.

GrassRoots Turf
100 Holt Drive, Acworth
833-66-GRASS (833-664-7277)
GrassRootsTurf.com