Alpharetta Convention and Visitors Bureau, the Alpharetta First Committee, and the Alpharetta Business Association have joined together in sponsoring a new program to encourage attendees at Food Truck Alley on Thursdays to visit Downtown Alpharetta merchants. The Discover Downtown Alpharetta program began in May and continues until October 23. At the beginning of each month, participants can pick up a Discover Downtown Alpharetta card at any of the 38 participating businesses and at the Alpharetta Tours booth during Food Truck Alley. Participants simply get the card stamped by a minimum of 20 participating merchants (no purchase necessary) and turn the card in at 8 p.m. at the Alpharetta Tours booth at the last Food Truck Alley of each month. Everyone who submits a stamped card each month will be entered to win a $250 VISA gift card. A new Discover Downtown Alpharetta card will be issued each month. Participants can visit participating businesses 5:00-9:00 p.m. during Food Truck Alley and during regular business hours to get their cards stamped. For official rules, visit AlpharettaBusinessAssociation.com/DDA.