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Strength in Tourism

The Canton economy is in growth mode. The positive results of economic expansion can be seen in new homes being built, new commercial buildings rising and new businesses coming to town. These are good indicators of local desirability and a healthy business climate.

This past June and July, the number of building permits issued hit triple digits! Local businesses are hiring. Local wages are on the rise. Local industries such as Northside Hospital-Cherokee, Piolax Corporation and Universal Alloy are expanding.

Also to be counted among our top local industries is one that creates jobs, spurs new investment and brings new opportunities to the community. That industry is tourism.

Tourism holds a very unique place in economic development. It spans across a wide range of businesses and transactions. As a general rule, the wider the economic stretch across individual businesses and venues, the larger the tourism economy.

So what is tourism, and why is it such a potent economic driver? Tourism happens when outside dollars (from someone who does not live here) are “imported” or spent in the community. With this definition in mind, tourism creates jobs. Visitor dollars must be spent at some destination, be it a restaurant or a retailer. Such spending supports local jobs.

In addition, tourism brings in new tax dollars. New tax dollars enter local circulation every time a visitor spends money in Canton. These new dollars help pay for local services, infrastructure and amenities to support our community. And tourism also diversifies our economy. This helps us become less reliant on one or two critical industries.

Local tourism enhances quality of life. Not only does a community with offerings of cultural, culinary or shopping options enrich the lives of residents, these offerings also create incentives for people to visit Canton.

Another key benefit to tourism — it benefits businesses. Consider your own experiences as a visitor to another community. You tend to patronize restaurants, shops, hotels and museums — in addition to gas stations, gift shops, drug stores and a host of other types of retailers. Essentially, that is tourism. As economic development is focused on creating community wealth, tourism must remain a top strategy.

All of these previously mentioned benefits are why we persistently promote and celebrate our First Fridays and Farmers Markets. These economic benefits are why we encourage visitation to our parks and recreational activities for families, hobbyists and healthy living.

As a local resident, take the opportunity to spread the word about a great meal or wonderful experience you had at a local establishment. The good word could encourage future visitor spending, which could help support a local business, fix a pot hole or even build a park. In this sense, we all become sales people and augment our tourism industry and growing economy

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